Business guide
A drop is your product, your price, your moment.
Not a delivery app. A controlled demand channel. You decide what drops, when, and how many people get access.
What is a drop?
A time-limited, quantity-capped release. Not a menu item. An event.
You set the dish, the price, the quantity, and the pickup window.
Consumers claim a spot. No delivery, no couriers, no guesswork.
The window closes automatically. What is claimed is what you prepare.
New customers discover you. Regulars get early access.
Meet Lyra ✦
Tap ✦ when creating a drop.
Describe your dish in a few words. Lyra writes copy that makes people stop scrolling.
✦ Written by Lyra in 2 seconds
Your words, her polish. Always your final call.
Copy that converts on mobile, built for the feed.
Every tova drop can be Lyra-written.
Post a drop in 2 minutes
Describe your dish
Write it yourself or tap ✦ and let Lyra handle it. 30 seconds.
Set quantity and pickup window
How many portions, when pickup opens, when it closes. Minimum 15 minutes.
Choose fulfilment
Pickup only, dine-in only, or both. Consumers choose when they claim.
Publish
Live on the feed instantly. Consumers see it the moment you tap Post.
Your live dashboard
Incoming claims
Pickup codes and fulfilment types in one view. No spreadsheets.
QR scan or 3-digit code
Consumer shows their screen. You scan or enter the last 3 digits. Confirmed.
Clone a drop
Repost any previous drop in seconds. Pre-filled, just update the time.
Collection rate and ratings
See how your drops are performing over time. Powered by consumer reviews.
Follower count
See who follows your business. They get notified first when you post.
Commission
5%
during pilot
first 3 months
After pilot
15%
No subscription. No monthly fee.
You only pay when you sell.
Full billing breakdown per drop in your Billing tab.
Meet Salar
Your customers have 24/7 support. You don't have to provide it.
Salar handles pickup questions, cancellations, and complaints around the clock.
Real issues escalate to the tova team, not back to you.
You focus on the food. We handle the noise.
Rules
Do not cancel a posted drop without cause. Consumers plan their evenings around your drops.
Keep descriptions accurate. Misleading drops get flagged and removed.
Respond to tova admin contact promptly. We move fast and need you to as well.